Improving health, naturally

We know that complementary medicines often do not have enough evidence to support claims. Here in Australia, the governing body’s (Therapeutic Goods Administration) 2017-18 Annual Performance Statistics outlined that there were 129 verified compliance breaches, including 50 where the claims relating to the medicine were not supported.

We were not one of those breaches and we plan never to be.

Our experts seek well-constructed research projects that provide strong evidence with a clear link to the options for health claims. This includes validating new delivery mechanisms and dosage forms and investigating the bioavailability of nutrients contained in various supplements and methods to improve bioavailability where necessary.

Despite the availability of information today, there is still a lack of easily accessible and trusted consumer information about nutraceuticals. Making sense of evidence-based and non-evidence-based information can be a challenge.

Knowledge, not data, to help consumers understand their health and nutrition requirements and learn when nutraceuticals can complement a healthy diet, physical exercise and other measures for wellbeing is our mission. The reward for this effort is measurable and profound as individuals are empowered to make better health choices.

For us, it’s less about “what is it?” and more about ”what does it do?” and “why does it matter?”.

And we strive to make our communication personal, conversational and clear.

Quality is our culture and it permeates all aspects of what we do. It’s our people, the way we treat customers (having a voice), what we use and how we use it.

We factor in the quality of the ingredients, but also the environmental, social, ethical, economic and diversity elements into the decisions about what to market and/or manufacture and where we sell it.

And this thinking also impacts who we partner with and our team members.

The old adage of quality, speed and price being the three horseman of a strong, aligned business model is foremost in our minds……at best, you can have only 2…. For us, it’s QUALITY.